Tori Allen PR

Tag: Atlanta fitness

  • The Round-Up: June 4-9

    What was buzzing in the media this week? Which upcoming events do you have to go to, or which menu items do you have to try? Here’s a recap of what went down and what you need to look forward to!

    The forthcoming Street Taco concept coming to Atlanta’s Westside on Howell Mill later this year was announced and included dedicated features on Eater Atlanta, Atlanta Business Chronicle, Atlanta Journal-Constitution and more.

    The Atlanta Braves stopped by Pink Barre studios to shoot a promotional video for their Freddie Freeman bobblehead!

    Alpharetta has a new coffee roastery called Belux Coffee Roasters and the Atlanta Journal-Constitution has the latest news on its new store-front. It also hosted a lovely grand opening celebration with the local Chamber of Commerce including a ribbon cutting!

    17th South magazine featured the coming-soon MADabolic Atlanta gym studio in its June issue.

    Congratulations to Grindhouse Killer Burgers which was named on Eater Atlanta’s HeatMap of hottest restaurants in town.

     

  • MADabolic to Open First Georgia Location in Atlanta’s Old Fourth Ward

    Tori Allen PR is so excited to announce MADabolic, Inc. will open its first Georgia fitness studio this June in Old Fourth Ward! Owner Abby Closs fell in love with the concept and is excited to introduce it to Atlanta’s fitness market. Check out the official press release below.

     

    One of the fastest growing fitness concepts, MADabolic Inc., is primed to open its first Georgia location here in Atlanta at the end of June. The new fitness studio will open in Old Fourth Ward in the second phase of StudioPlex located at 661 Auburn Avenue with about 3,700 square feet of studio space.

     

    This is the first location of MADabolic to open in the state of Georgia, and is owned by franchisee Abby Closs, who recently left her Sales career at KIND Snacks to pursue her dream of owning a business that incorporates her lifelong passion for fitness. Closs and her husband recently relocated to Atlanta, and upon arrival knew they wanted to set down roots with their family, including their 1-year old daughter.

     

    “From the minute we moved to Atlanta, I knew this is where I wanted to call home, and I always wanted to open a business so this just seems like a perfect fit especially in the quickly growing and vibrant neighborhood of Old Fourth Ward,” said Closs. “MADabolic is an amazing fitness concept, and I’m so excited to introduce it here in the city.”

     

    MADabolic launched in 2011 in Charlotte, and is best known for its small group fitness classes that focus on “work to rest” style interval training that combines conditioning with strength, completely scalable for clients of all fitness levels. Clients won’t find any barbells at this gym, but will get stronger and more powerful with use of kettlebells, dumbbells, med-balls, boxing and more.

     

    To set itself apart even further from similar workout styles, MADabolic highlights a full year of suggested workout schedules catered to improvement instead of “workout of the day” or rotated workouts. Each workout is focused around MADabolic’s three core parts of the interval system – Momentum, Anaerobic and Durability (MAD). Workouts can include movements like kettlebell swings, box jumps, rowing, dumbbell snatches and beyond, providing an intense 50 minute workout for everyday strength and athleticism.

     

    New clients will learn more about MADabolic through its special $10 for 10 days promotion for all new members, allowing them to get a real feel for the workouts and the MADabolic lifestyle. From there packages begin at $179 for monthly unlimited packages $25 per drop-in class, along with other packages to be finalized soon.

     

    MADabolic is set to open late June 2018 for full classes and plans to offer open house style events throughout the month leading to grand opening. For more information on the concept, please visit www.Madabolic.com and follow the Atlanta store’s progress on Instagram at @MAD_Atlanta.

     

    About MADabolic Inc.

    First launched in 2011 in Charlotte, MADabolic has now grown to more than 10 locations across the United States and Canada. The fitness style incorporates its three core parts of the interval system including Momentum, Anaerobic and Durability (MAD) for a total body workout focused on conditioning and strength, without the use of a barbell. For more information, visit www.Madabolic.com.

  • DEFINE Body – Coming Soon

    define

    Atlanta fitness fiends will soon have a great alternative workout and studio in Buckhead as DEFINE body opens in late August. The studio includes pilates/barre, cycling and yoga all in one studio, plus DEFINE foods for a healthy diet and more services.

    Here’s a little more about DEFINE – coming soon!

    Atlanta native Jessica Smithgall will open the state’s first DEFINE studio in Buckhead located on Peachtree Road in the Brookwood Hills neighborhood. The space will offer multiple fitness rooms for the classes in addition to several amenities including DEFINE foods, childcare and more.

    “I am so excited to establish a home for our vibrant Atlanta health and fitness community where they can receive all of their health and fitness needs under one roof. At DEFINE, we promote a balanced lifestyle where becoming your absolute best is our goal. We are offering clients something so incredibly special and unique with our holistic approach to fitness,” said Smithgall. “What I look forward to the most is becoming actively involved in the Atlanta community and helping each client wherever they are on their journey to a sustainable, happier and healthier life.”

    The Concept

    While DEFINE prides itself on its balanced program of results-producing fitness classes, the studio also aims to be a destination for a balanced healthy lifestyle. DEFINE will offer a variety of monthly workshops on the weekends and sell its own DEFINE foods including granolas and juices to supplement a healthy diet. Additional services to help keep clients at ease includes in-studio child care at a nominal fee. DEFINE’s goal will be to create a home and destination for fitness lovers of all levels and ages to achieve sustainable health and wellness.

    “We are a lifestyle fitness studio and community with a holistic approach to fitness offering Atlantans a balance of results-producing and transformative health and wellness services that they can sustain for the rest of their lives,” said Smithgall. “We offer everything under one roof with our core signature body, mind and rev classes our goal is to create a home for fitness lovers of all levels and ages in Atlanta by offering them transformative results producing programs and balanced fitness routine that they can sustain for the rest of their lives.”

    DEFINE also aims to ingratiate itself into the Atlanta community as more than just a fitness concept, but as a community supporter as well. As the studio opens, it will also partner with area nonprofits and organizations in the community to host fundraising classes and more partnership opportunities to support the area’s causes.

    The Classes

    DEFINE helps clients achieve strength, length and balance through three core class concepts.

    • DEFINE body is a perfectly balanced 60-minute class of strength, flexibility and fun. This results-oriented class combines Pilates, yoga, ballet and core strengthening to target all the major muscle groups in the body.
    • DEFINE mind is a soothing 60 minute class focused on gaining flexibility, refreshing the body, and calming the mind. Set to relaxing music, this class helps melt away stress and relieve the tightness in the hamstrings, hips, shoulders, and more. This class is a perfect compliment to DEFINE body or any other sport or activity such as running, golf, tennis, or cycling. You will leave feeling revitalized both physically and mentally.
    • DEFINE revolution incorporates the ultra-effectiveness of the DEFINE body class into the bike, combining principles of isometrics with cardio-blasting, high-intensity fun. For 45 minutes, DEFINE revolution features choreographed movements to high-energy music on a stationary bike for a full body workout.

    In addition to DEFINE’s core class offerings, the new studio will offer:

    • DEFINE body & mind, a gentler version of the DEFINE body class that incorporates DEFINE mind elements. This 60-minute class focuses on improving strength, flexibility and balance.
    • DEFINE mind with hammocks utilizes a hammock to help deepen stretches and invert the body to decompress the spine.
    • DEFINE xpress, a brisk-paced class that offers a condensed version of the DEFINE body class in just 30 minutes during the lunch hour.
    • DEFINE kids, a movement program for children offered simultaneously to adult classes.
    • DEFINE foods, a program dedicated to educating on the importance of whole foods health. DEFINE foods offers engaging instruction, nutritional insight, cooking demonstration and whole foods products with a focus on delicious, sustainable, local and seasonal nourishment.
    • Athletic and workout apparel from popular fitness clothing brands including, Hard Tail, Splits59, Beyond Yoga, DYI and private label DEFINE branded merchandise.