Twain’s Brewpub & Billiards
Category
Case Study
About This Project
Twain’s Brewpub & Billiards hired Tori Allen PR in the summer of 2015 to generate more buzz for its executive chef and the in-house brewing. Since then, Chef Savannah has been put on the map not only in Atlanta but also regionally, and TAPR oversaw the successful media launch of a new brewer.
Press Hits
- Full-page feature in Atlanta Magazine
- Multi-page feature in Local Palate
- Southern Living feature on incorporating beer into cooking
- Atlanta Journal-Constitution and Eater Atlanta interviews with new head brewer, Mike Castagno
- 20th anniversary dedicated story by Eater Atlanta
- Multiple print recipes featured in the Atlanta Journal-Constitution
- “5 Things to Try” feature on seasonal menu launch by Zagat
- In-studio cooking demos with local TV station CBS 46 and in-store features on the brewery and the menu with FOX 5
Additional Media Coverage
- Dedicated stories on Twain’s annual Feed the Food Bank event
- Featured for top new sandwiches by Zagat
- Quote inclusions for Eater Atlanta stories including best places to eat in Atlanta and Breakfast Week stories
- New menu announcements featured by Eater Atlanta and Creative Loafing
- Recipe for vegan tagliatelle featured in Best Self
- Additional coverage in Thrillist, Access Atlanta, Atlanta Eats and more
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