Pink Barre hired Tori Allen PR in September 2014 to help generate more brand awareness through media relations and focused marketing campaigns. The focus of the PR campaign included telling multiple stories about the concept, from the packages offered to highlighting trainers and the owner. Marketing consisted of cross-promotional opportunities and ways to link Pink Barre with other established brands.
Pink Barre
Category
Case StudyAbout This Project
Media Relations
- Named “Best Barre Studio” by Atlanta Magazine
- Nominated as top barre studio by Well + Good
- Feature in Style Blueprint national with fitness tips
- Bridal Boot Camp featured in Atlanta Brides
- Owner Tara Joiner featured in Best Self magazine
- Fitness tips in Best Self, My Intown and Atlanta Journal-Constitution
- Full-page feature in Buckhaven Lifestyle
- New studio opening featured in Jezebel, Atlanta Intown and Atlanta Journal-Constitution
- Blog coverage from Peaches to Pearls, Peachtree Roadies, Supper Club of the South, Just Peachy Blog and more
Marketing
- Partnership with KIND Snacks for free snacks for barre members
- Partnered with local retailers including Icebox Cryotherapy and GloDry for client cross-promotions
- Yellow Pages featured Pink Barre during an “act of kindness” campaign to provide free Pink Barre items to members
- Provided Pink Barre free class passes for on-brand events including blogger meet-ups, store openings and more
Private Events
- TAPR helped to introduce Pink Barre to various organizations in the city to host group classes, including: Gamma Phi Beta alumnae University of Florida alumni University of Alabama alumni Red Shoe Society Junior League of Atlanta.