Katana Teppanyaki & Sushi hired Tori Allen PR to manage the restaurant opening campaign and continued efforts post-opening, including public relations, marketing and social media. The restaurant is a new concept from the same team behind One Sushi +.
Katana Teppanyaki & Sushi
Category
Case StudyAbout This Project
Media Relations
- Pre-opening interview and feature story with Atlanta Magazine
- Pre-opening interview with owner Mali Hu with Atlanta Journal-Constitution
- Full-page restaurant opening feature by Jezebel
- Featured in a quarter-page story about sushi in Men’s Book
- Glowing “First Look” review by Creative Loafing
- Opening Day Coverage – Eater Atlanta, Urban Daddy, Zagat, Atlanta Eats and Atlanta Journal-Constitution
Ongoing Media Relations
- Listed among best places to get sake by the Atlanta Journal-Constitution
- Named best place for sushi by Thrillist
- Live cooking demo on 11 Alive’s “Atlanta & Company”
- Full-page feature in Jezebel highlighting Selena Gomez’s visit to the restaurant
Marketing
- Host monthly mixer at the restaurant with various groups including University of Florida alumni, Gamma Phi Beta alumni, Georgia Southern alumni, Shepherd Center’s “Shepherd Society” and more
- Coordinated events with the Concierge Society of Atlanta (hotel and area buildings)
- Conceptualized and executed happy hour campaign and new menu rollout
Social Media
- Created and launched all social media channels including Facebook, Twitter and Instagram
- Facebook page has more than 800 likes with posts up to five times per week