Tori Allen PR | One Sushi
Tori Allen PR provides hands-on communications services yielding top-notch results. We are seasoned vets in the hospitality, non-profit and healthcare industries and incorporate traditional media relations, social media, promotions and event services to elevate your brand and tell your story. Find out how we can take your brand to the next level.
tori allen pr, media relations, social media, photography, public relations, atlanta, buffalo
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One Sushi

Category
Case Study
About This Project

Media Relations and marketing for The One Sushi +, a high-end sushi restaurant located in Brookhaven that has been open for a year. As part of my tasks, I manage its PR, social media and marketing efforts. In this short amount of time, I was able to accomplish the following so far:

Media Relations
  • Restaurant feature on USA Today‘s “10 Best”
  • Full-page feature in Jezebel for recent celebrity sighting
  • Ranked #41 on Jezebel‘s “100 Best Restaurants” (previously not ranked)
  • Named one of the “Best Things We Ate” by Atlanta Eats
  • Cocktail featured on Urban Daddy
  • Interview with owner featured with Atlanta Magazine
  • Recent events featured on Eater Atlanta

Marketing/Events
  • Implemented monthly “Sake Tasting” events
  • One Sushi + offers reservation-only sake tasting dinners with a prix-fixe menu and sake pairings
  • Promoted only through social media, and the event sold out within its first week
  • Coordinated happy hour events with groups in their target demographic
  • Hosted monthly dine-out opportunities with high-profile nonprofit organizations including the Ronald McDonald House and Boys & Girls Club
  • Hosted a happy hour event with “Bama in Atlanta” young alumni group that attracted more than 50 attendees
  • Launched an Ambassador Program to attract tastemakers
  • Provided three local, young professionals with a $100 gift card to introduce the concept to colleagues and friends
  • One ambassador has visited the restaurant no less than five times, resulting in hundreds of dollars in sales
Social Media
  • Increased Facebook fans by more than 15%
  • Manage Twitter and post daily to increase interaction
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