Tori Allen PR | Katana Teppanyaki & Sushi
Katana Teppanyaki & Sushi hired Tori Allen PR to manage the restaurant opening campaign and continued efforts post-opening, including public relations, marketing and social media. The restaurant is a new concept from the same team behind One Sushi +.
tori allen pr, Katana Teppanyaki & Sushi, atlanta, georgia, atlanta magazine, atlanta journal constitution, jezebel, creative loafing, atlanta eats,
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Katana Teppanyaki & Sushi

Category
Case Study
About This Project

Katana Teppanyaki & Sushi hired Tori Allen PR to manage the restaurant opening campaign and continued efforts post-opening, including public relations, marketing and social media. The restaurant is a new concept from the same team behind One Sushi +.

Media Relations
  • Pre-opening interview and feature story with Atlanta Magazine
  • Pre-opening interview with owner Mali Hu with Atlanta Journal-Constitution
  • Full-page restaurant opening feature by Jezebel
  • Featured in a quarter-page story about sushi in Men’s Book
  • Glowing “First Look” review by Creative Loafing
  • Opening Day Coverage – Eater Atlanta, Urban Daddy, Zagat, Atlanta Eats and Atlanta Journal-Constitution

Ongoing Media Relations
  • Listed among best places to get sake by the Atlanta Journal-Constitution
  • Named best place for sushi by Thrillist
  • Live cooking demo on 11 Alive’s “Atlanta & Company”
  • Full-page feature in Jezebel highlighting Selena Gomez’s visit to the restaurant

Marketing
  • Host monthly mixer at the restaurant with various groups including University of Florida alumni, Gamma Phi Beta alumni, Georgia Southern alumni, Shepherd Center’s “Shepherd Society” and more
  • Coordinated events with the Concierge Society of Atlanta (hotel and area buildings)
  • Conceptualized and executed happy hour campaign and new menu rollout

Social Media
  • Created and launched all social media channels including Facebook, Twitter and Instagram
  • Facebook page has more than 800 likes with posts up to five times per week