Tori Allen PR | Illegal Foods
Illegal Food hired Tori Allen PR to manage a 6-month campaign around the restaurant opening. This included press kit development, securing pre- and post-opening coverage and helping to secure feature stories.
tori allen pr, illegal foods, atlanta, georgia, atlanta eats, atlanta journal constitution, access atlanta, burger, atlanta's best burgers, creative loafing
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Illegal Food

Category
Case Study
About This Project

Illegal Food hired Tori Allen PR to manage a 6-month campaign around the restaurant opening. This included press kit development, securing pre- and post-opening coverage and helping to secure feature stories. 

Feature Stories
  • Glowing review by the Atlanta Journal-Constitution in addition to the “First Look”
  • Positive “First Look” review by Creative Loafing
  • “5 Things You Need to Know About Illegal Food” story by Access Atlanta
  • Opening Day coverage – dedicated stories with photos on Atlanta Eats, Atlanta Journal-Constitution, Eater Atlanta, Urban Daddy and Zagat

Additional Media Stories
  • In total, more than 40 press hits were secured around the opening of Illegal Food
  • Named one of the best burgers in the country by MSN
  • Recognized by Daily Meal among best fries in the country
  • Listed as a best new restaurant by Eater Atlanta and Zagat
  • Inclusion among best fries in the city by Thrillist
  • Listed among the hottest new burgers in the city by Eater Atlanta
  • Named best spot for pimento cheese by Atlanta Eats