Category
Case Study
About This Project
Illegal Food hired Tori Allen PR to manage a 6-month campaign around the restaurant opening. This included press kit development, securing pre- and post-opening coverage and helping to secure feature stories.
Feature Stories
- Glowing review by the Atlanta Journal-Constitution in addition to the “First Look”
- Positive “First Look” review by Creative Loafing
- “5 Things You Need to Know About Illegal Food” story by Access Atlanta
- Opening Day coverage – dedicated stories with photos on Atlanta Eats, Atlanta Journal-Constitution, Eater Atlanta, Urban Daddy and Zagat
Additional Media Stories
- In total, more than 40 press hits were secured around the opening of Illegal Food
- Named one of the best burgers in the country by MSN
- Recognized by Daily Meal among best fries in the country
- Listed as a best new restaurant by Eater Atlanta and Zagat
- Inclusion among best fries in the city by Thrillist
- Listed among the hottest new burgers in the city by Eater Atlanta
- Named best spot for pimento cheese by Atlanta Eats