Tori Allen PR | Georgia Food Bank Association
The Georgia Food Bank Association hired Tori Allen PR to oversee its statewide campaign for Summer Hunger as partnered with the Bright From the Start Georgia's Department of Early Care and Learning, Department of Education, USDA and Southeast Dairy Association.
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Georgia Food Bank Association

Category
Case Study
About This Project

The Georgia Food Bank Association hired Tori Allen PR to oversee its statewide campaign for Summer Hunger as partnered with the Bright From the Start Georgia’s Department of Early Care and Learning, Department of Education, USDA and Southeast Dairy Association. Specifically the effort was to generate media coverage about summer hunger, meaning when students leave school and no longer have access to the free lunch program, many go hungry in the summer. In addition to media efforts on the program itself, TAPR also overaw the kick-off campaigns throughout the state.

Kickoff Events

Four events were hosted in June in various places in Georgia including Augusta, Decatur, Macon and Rome. These events included a press conference, providing a meal to area children as well as activities. Below were some of the responsibilities:

  • Created and managed Run of Show for the entire day
  • Facilitated the press conference including First Lady Sandra Deal, various politicians, community leaders and more
  • Invited and oversaw local media for on-site live and taped interviews
  • Hired a videographer and photographer team to document each event including a post-campaign final video, provided shot
  • lists and managed day-of tapings
  • Created talking points for GFBA staff as well as other key speakers ull-page feature in Atlanta Magazine
Media Relations

Since the campaign is annual, it was up to Tori Allen PR to create new and unique story angles that would keep the media interested, while also educating the public on these free meal programs. Below are some of the top press stories from the campaign:

  • Print feature story with the Atlanta Journal-Constitution discussing thr growing need of hunger
  • WABE dedicated story on summer hunger
  • WSB-TV taped segment with Sophia Choi on the first day of meals
  • 11 Alive feature with Jaye Watson at a summer meal site
  • In-studio interviews with CBS 46, CW 69 and V103 with GFBA staff members
  • Kick-off coverage was included for all markets including Augusta Chronicle, TV stations in each market, Rome Daily Tribune and more​reated and managed Run of Show for the entire day